Product Description

Copy Hackers – Conversion Copywriting Course

Crush Copywriting with the Online Course Guaranteed to Be the Best Money You’ve Spent on Marketing Training
BASED ON A CASE STUDY WITH A 51% PAID LIFT FROM THE HOME PACE

You’ll Soak Up & Practice the Process, Tactics & Techniques / Use to Get Measured Conversion Lifts

The Conversion Copywriting Course by Copy Hackers is the 10-week online program that will take you thru the 3-Phase Process we use to write high-converting, test-proof copy. Based on a case study with a 51% paid lift.

Trust our reputation. We only create the most useful, actionable and informed copywriting training for startups, marketers, designers and consultants. You’ve got 30 days to see if the course wows you. If it doesn’t, we’ll refund every penny.

WEEK 1, Phase I
Hunt Down Raw Messages
See exactly how to use Amazon’s plentiful reviews – and how to audit your competitors’ sites – to find YOUR messages, even if you have no customers.

WEEK 2, Phase I
Raw Messages, Part II
If your website’s up-and-running and you’ve got customers, you’ll learn what to do to pull your next big message outta them!

WEEK 3, Phase I
Organize All That Data!
This week, we’re still finding your message… but we’re taking the raw data you’ve collected and slotting it into a report you can use and reuse to make sense o’ yer messages.

WEEK 4, Phase I
Features vs Benefits
As we close off Phase I: Find Your Message, you’ll pin down your messages, figure out your layers of benefits… and more!

WEEK 5, Phase II
Top Copy FAQs… Answered
Everything you’ve wanted to know – from images vs copy to tapping into motivations -is answered in this info-packed week!

WEEK 6, Phase II
Powerful Messages
Promises, differentiators and your value prop – these are some of the highest-impact phrases you can put on a page!

WEEK 7, Phase II
Reverse Engineering
You’ve got everything you need to rewrite a page – so watch and see why I did what I did for the 51% lift case study.

WEEK 8, Phase II
Editing & Creative Direction
Your messages have been shaped into a first-draft home page… so let’s amp it up with some serious polishing via editing.

WEEK 9, Phase III
A/B Testing Essentials
Lance will cover the foundations of A/B testing. Great if you’re brand new to testing or to fill in some gaps in how you’ve been testing.

WEEK 10, Phase III
Wrapping Up
You’ve found messages, organized them, wireframed a page, edited & polished it… and split-test it. Now, see when to stop a test and what to do next!