Michael Margolis – The new about me [7 MP3 + 27 PDF]
Introducing the proven 7-step process that shows you how to tell your story in a compelling and memorable way, so you can stand out from the crowd, have more influence, and expand your business.
Tell me if this sounds familiar: You’ve got something great to share. It’s solid gold. The only problem is, you don’t know how to talk about it or make it more accessible to others. You’re not alone: This is a dilemma faced by most entrepreneurs, job seekers, creatives, authors, speakers, and the self-employed.
Think about it: Every successful person and business has an amazing story — and we always seem to remember their story, don’t we? It’s human nature. We’re hard-wired to look for and connect with others through their st ory. Unfortunately, most of us struggle with how to talk about ourselves, especially when it comes to describing who we are and what we do.
It’s why I created The New About Me: a simple 7-step storytelling system designed to help you craft a more compelling story about yourself. This program allows you to develop a personal brand and boost your reputation in the most engaging manner possible. Imagine turning your ordinary bio into an intriguing profile that gets you paid what you’re truly worth.
Hey! I’m Michael Margolis, founder of Get Storied and dean of Story University. I run an education and publishing company that teaches entrepreneurs how to tell their story. This includes virtual conferences and info-products that support the global storytelling movement. I even wrote a Storytelling Manifesto for Change-Makers and Innovator s that’s been read by over 10,000 people. You could say, I’m obsessed with storytelling. But it wasn’t always that easy. I’ve struggled to make ends meet and figure this stuff out. Which is why I want to share this with you, so you can finally nail the questions who are you and what do you do?
Why your About Me is the the most important factor in getting people to know you, like you, and trust you
Telling your story really matters (especially today). When people Google you, or visit your website – they’re looking for a story. If you’re an entrepreneur or expert of any kind, your perceived value is directly linked to that personal story. This is especially true for anyone who is an author, speaker, coach, consultant, blogger, or advisor of any kind.
That’s why it’s no surprise your “About” page is the top page people visit on your site. It’s where they go to learn about you. All your social media breadcrumbs point back to this one place. Go figure, it’s also the hardest page to write — because you’re talking about you. Your bio story is how people decide if they like you, believe you, and choose to buy from you.
Most people visit this page to decide if they want to follow you, buy from you, and believe in you. Which means your backstory better be compelling enough to give them something to believe in. The noise online is overwhelming, so people look to your story for resonance. Do they trust what you’re all about? Can they believe in your message? There’s a lot at stake.
Your story has to present something the audience can see in themselves. This is the holy grail of storytelling. Tell a story others can identify with as their own, and the need to persuade, convince, sell…disappears. It’s so simple, isn’t it? But often it’s the last thing we think of sharing. Tell your story, and you immediately start to attract your tribe, like-minds, peers, and the people you’re just meant to serve and work with.
So how does this work? You learn how to craft an amazing backstory. It’s what The New About Me is all about.
The New About Me is an online toolkit which teaches you step-by-step how to tell and share your personal story – without the need for bragging, boasting, or hiding. You’ll emerge with a new bio story to use on your “About” page, LinkedIn, Facebook, and anywhere you need to talk about you.
I designed this curriculum to help transform your personal presence, both online and in face-to-face meetings. Through a killer combo of video lessons, worksheets, monthly group coaching calls, and dozens of real examples — you’ll learn how to reveal your story to the world. Designed for entrepreneurs and creatives, this program shows you how to communicate who you are and what you offer in distinctive and relevant terms.
Telling your story is challenging. We’ve been brought up in a culture where none of us think we’re good at talking about ourselves – and we certainly wouldn’t call ourselves storytellers! That’s why I’ve made this course easy to understand and implement. And don’t worry, there isn’t any of the manufactured garbage associated with the term “personal branding.” (*We don’t need to inflate our egos with a fake persona to tell a great story around here.)
When you are confident about your story, the feeling is contagious. You begin to attract more of the right opportunities and connections. You align with the inherent blueprint of your talents, strengths, and personality. By reinventing your bio into a distinctive story, you position yourself for accelerated growth and recognition.